This week there was a world meeting of all Dutch ambassadors and at that meeting foreign affairs minister Bot said that he sees it as his mission to adjust the caricature image Holland has. He pointed to the negative caricature Fox News had made of Holland as a drug using, prostitute, coke sniffing child killing country. The ambassadors need to adjust the image that "the Netherlands has no norms and values" he said.
Later in the week, prime minister Balkenende, said to the Dutch ambassadors: "Holland as a down-to-earth, open and tolerant guide country that has his affairs in order, has an bruised image". All caused by the murder of opposition leader Pim Fortuyn, the murder of Theo van Gogh, the threats against politicians and opinion leaders. But he said: "The Netherlands is not in crisis" and the ambassadors should make that their message.
He also wanted to make clear, that "terrorism is not linked to certain religions or cultures". "There is no rift between Muslims and non-Muslims". Part of the program of the Dutch ambassadors is a visit to a Dutch mosque.
Instead of talking about image, he better works harder on execution. Good execution will brings results and that will give the Netherlands a good image.
Sources: Foreign Affairs Ministry, Speech minister Bot, Speech prime minister Balkenende